More people are asking ChatGPT, Google’s AI Overviews, Perplexity and Gemini for recommendations before they ever open a normal search page. Ranking well on Google doesn’t automatically mean you show up there, it’s a different game with different rules. We test where you stand, then help you close the gap.
Here are a few well-reviewed options:
Illustrative example: actual results vary by tool, wording and location.
In our own testing across ChatGPT, Google AI Overviews, Perplexity and Gemini, we’ve found three patterns that catch most local businesses out.
AI tools tend to favour businesses with strong review volume and mentions in “best of” roundups, not necessarily the most technically optimised website.
Asking “marketing agency UK” versus “who should I hire to run my ads in UK” can return completely different businesses, even from the same tool.
ChatGPT, AI Overviews, Perplexity and Gemini rarely surface the same set of local businesses. Being visible in one doesn’t mean you’re visible anywhere else.
In our own testing across ChatGPT, Google AI Overviews, Perplexity and Gemini, we’ve found three patterns that catch most local businesses out.
We test your business against real, customer-style prompts across ChatGPT, Google AI Overviews, Perplexity and Gemini, for your services and your area.
Where you show up, where you don’t, and the most likely reasons why? reviews, listings, backlinks, or content gaps.
Action the quick wins yourself, or roll straight into the Growth & AI Audit if you want us to build and run the fix.
Real answers change with wording, location and timing, this shows the pattern, not a live query.
Illustrative example: actual results vary by tool, wording and location.
Before offering this as a service, we tested our own visibility across every major AI tool. The results were inconsistent and, in several cases, we didn’t show up at all, which is exactly why we built this. We’re not selling you a theory; we’re sharing a process we use on our own business.
We work primarily across the United Kingdom, so our recommendations are grounded in your actual local market, not generic advice.
Marketing, recruitment and AI-adjacent consultancy sit under one roof, so growth advice doesn’t stop at ads and SEO.
Start with the Snapshot, take the report, and act on it yourself if you want to. The Audit and any retainer are separate decisions, made later.
We ask ChatGPT, Google's AI Overviews, Perplexity and Gemini a set of prompts a real customer might use to find a business like yours, then document exactly what each tool says, and whether you're mentioned at all.
Traditional SEO targets Google's search results page. AI tools generate a direct answer instead of a list of links, and they weigh different signals, review volume and third-party mentions matter more than they do for classic rankings. You can rank well on Google and still be invisible in AI answers.
ChatGPT, Google AI Overviews, Perplexity and Gemini as standard. We keep this list current as new tools gain meaningful usage.
The Snapshot itself takes a few days to run and report on. Improving your actual visibility depends on what's holding you back, some fixes (like claiming listings) are quick, others (like building review volume or backlinks) take longer. Your report will be specific about which is which.
You keep the report either way. If you want us to build and run the fix, that's the Growth & AI Audit, scoped and priced on a short call based on what your Snapshot actually found.
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